BIMI

BIMI — Brand Indicators for Message Identification — is an email standard that displays your organization's logo directly in the email client, next to the sender name in Gmail, Apple Mail, and other supporting clients, when a message passes full email authentication.

The prerequisite: your domain must have an enforced DMARC policy (p=quarantine or p=reject) before BIMI will function. Most implementations also require a Verified Mark Certificate (VMC) from a qualified certificate authority — a paid credential that verifies your ownership of the trademarked logo.

The value goes beyond the visual. BIMI functions as a signal that your email authentication stack is properly configured end-to-end. Getting to a point where BIMI works means SPF, DKIM, and DMARC are all correctly in place. The logo display is the visible result; the underlying authentication posture is what actually matters for deliverability and spoofing prevention.

For organizations with active phishing concerns or brand trust considerations, BIMI is worth pursuing — but in order, after SPF, DKIM, and DMARC are solid.